Imprezz Innolabs began its journey in 2004, initially rooted in media production and advertising services, delivering brochure designs, creative assets, and advertisement film production under its early venture. As the digital landscape started gaining momentum, the company identified the shift in how businesses connect with audiences and strategically expanded into digital marketing services at a time when the industry was still emerging.
The brand formally evolved as Imprezz Innolabs, with its first full-scale operations established in Trivandrum, focusing on real estate digital marketing, hospitality digital marketing, and web design and development. This phase marked a pivotal transition from traditional media services to performance-driven digital strategies tailored to specific business niches.
With growing demand and proven results, Imprezz Innolabs expanded its footprint to Kochi, offering digital marketing and web development services, where the real estate sector continued to be a core area of specialization. The agency’s ability to deliver niche-focused, ROI-driven strategies enabled further geographic expansion to Bangalore, followed by international growth into the Middle East and Canada.
In 2020, the consolidation of creative, digital, and strategic expertise positioned Imprezz Innolabs as a full-service, result-driven digital marketing and media agency offering 360° solutions. Under the visionary leadership of Ajith Raj, Founder & CEO overseeing Projects and Creatives, and Lakshmi Raj, Co-Founder and Management Head, the company continues to scale innovation across services.
Today, Imprezz Innolabs delivers end-to-end solutions spanning AI-integrated digital marketing, web and application development, branding, advertising, and complete media production. With a strong foundation in research, niche-based strategy, and performance execution, the agency supports businesses across industries with measurable, sustainable growth outcomes.